1960s: The Birth of a Breakthrough
In the 1960s, a revolutionary idea was born on behalf of Boeing Air Industries – a treatment to prevent aircraft skidding off runways. This concept would lay the foundation for what would become the Slipstop Treatment. After rigorous development, the product was officially launched in the 1970s in the USA, quickly finding success in various industries including hospitals, supermarkets, and well-known chains like McDonald's and Pizza Hut.